Visitor Edge is fully compliant with all GDPR and privacy law requirements. We do recommend that you state the use of Visitor Edge on your privacy policy page, right next to where you state the use of the Meta Pixel, Google Analytics and similar products. Lastly, the CAN-SPAM act and data privacy laws forbid you from robo calling or sending SMS messages to recently identified people without first getting consent.

Visitor Edge works in harmony with your existing attribution solutions and addresses signal loss issues, ensuring seamless data communication between your website and Facebook. This, in turn, boosts the effectiveness and reliability of your ads. While attribution tools are unable to rectify signal loss, they can measure the benefits brought about by Visitor Edge enhancements in your ad campaigns.

Visitor Edge has been specifically designed to address Facebook signal loss issues for brands with a minimum monthly ad expenditure of $25,000. To ensure the optimal functionality of Visitor Edge, a certain threshold of website signals must be transmitted, which many brands spending less than $25,000 per month may not meet.

Facebook's rules require that any information linked to users who choose to opt out must be deleted. This applies to data sent from any Meta app, the Facebook website pixel, or the Shopify-CAPI connection managed by Facebook. According to Facebook's calculations, around 60% of this data is removed. On the other hand, when you use Visitor Edge, you can send data that complies with your own terms of service instead of Facebook's. That's why the data sent through Visitor Edge is not removed or deleted.

Facebook has to use data modeling to make up for missing information when a significant portion of your website signals goes missing. This can result in inconsistent attribution and substantial fluctuations in performance. If the purchases attributed to your Facebook Ads Manager are off by more than 30%, it's a sign that you might be facing a signal loss problem. Additionally, if your ad performance varies by more than 50% in a week, it suggests a severe signal loss issue.